I know this post may seem a little off topic, but we can always have an idea of how the market is progressing, if we keep an eye on our capital.
Although the rental, and indeed sales market can seem overly inflated. Some of the numbers floated around seem simply crazy, but demand for rentals in the prime London property market have surged. This week a record £55,000 per week rental was agreed. We must look behind this grandiose statement, and examine what this could mean if we have apartments in Liverpool to rent.
According to Harrods Estates, the luxury real estate arm of the Harrods Group. They reported a surge in demand for luxury rental properties in 2011.
‘The prime property market in London is the fastest growing area in the UK. We have not only seen an increase in demand from buyers but also those looking to rent which in turn is pushing prices up. We recently secured a rental of £55,000 per week, which is a record figure for us,’ said Shirley Humphrey, sales and marketing director of Harrods Estates.
From March 2011 to date, Harrods Estates achieved rentals at an average let price of £4,285, compared with average rentals of £1,955 in the same time period of the year before.
‘Some 89% of our sales are from high net worth individuals from overseas, particularly Russia, Middle East and Asia, where we achieve our highest sales. The short supply of property and high demand from international buyers is unlikely to slow, indicating prices to buy and rent will be even higher by the end of 2011,’ she explained.
‘Rental prices have almost doubled in the last 12 months. We have seen the highest rent prices in Knightsbridge, an average of £4,900, proving the area remains the most popular location for wealthy individuals from overseas,’ she added.
The last paragraph is key to finding the salient information from this exercise ‘rental prices have almost doubled’. This isn’t just a reflection on the affluent London boroughs, but a basic nod to supply and demand economics.
If you’re interested in property management Liverpool or anywhere for that matter. Mortgages are still difficult to obtain and the governments recent fall short on its affordable housing for all initiative, is a key benefit if you have a property to rent. Indeed the governments commitment to build more housing in general hasn’t really happened during this period of economic instability. If you do wish to rent out a property, seek good advice to maximise its rental potential as you have a high demand product.
Our best advice is seek a professional property management company to maximise rents and to do the hard work for you.